Music has been a part of rising country star Matt Kennon’s life for as long as he can remember.
“The first record I played was the Eagles’ The Long Run,” he recalls. “I was three or four years old. It wasn’t so much about the words, it was about the feel of the music.”
The words did come though, and when they did they came in spades. Matt’s personal, yet universally accessible, songwriting is part of what defines him.
At the age of seven, Matt’s parents took him to see ‘80s rock group Survivor. “There was something about being there and seeing live music,” he recalls. “It was packed and I was up on my daddy’s shoulders. I was really moved.”
The show peaked Matt’s interest in performing. “My dad bought me a set of drums within a couple of days,” he says. Soon he was playing living room concerts with his friends. “We didn’t even have a singer; we just played the music. That’s where it all started.”
Around the same time, Matt discovered country music. “I started to hear Randy Travis and Lee Greenwood in my mom’s car because those were some of her favorite singers,” he recalls.
Raised in music-fertile Georgia, he also discovered homegrown country artists like Travis Tritt and Alan Jackson. “I remember being home sick from school one day listening to my clock radio and I heard Travis Tritt’s ‘I’m Gonna Be Somebody’ come on and then Alan Jackson’s ‘Chasin’ That Neon Rainbow’,” he remembers. “That’s when I really felt that country music was cool and might be the road I needed to travel down.”
His love of music grew and he eventually began playing in a jazz band in high school and at church. “A lot of people got into sports—and I did too—but it wasn’t as fun to me as playing drums or listening to music,” he says.
During a guitar workshop put on by Christian artist Rich Mullins, 16-year-old Matt was asked to back the band on drums in front of 4,000 people. “I was blown away at being on stage and at that moment I knew performing was something I wanted to do,” he remembers.
Still, he preferred to remain in the background. But encouraged by friends and classmates, Matt eventually began singing. “When I was in chorus in high school, people would tell me I had a cool voice. They thought I had a really different sound.”
He began singing at karaoke bars and then, as his confidence grew, he put bands together. He played the Atlanta club scene, performing covers of southern rock and country songs.
Later, under the guidance of respected songwriter and producer Chip Martin, he started recording original material. An album he put together to sell at shows further solidified his desire to make a living doing what he loved. “There were three songs I’d written and the rest were songs I’d found through Chip and his network of friends,” Matt says. “I had 1,000 CDs pressed and I sold them all within a couple of months. That’s when I realized that maybe it was something I needed to pursue.”
Matt moved to Music City and found a job at a local Harley Davidson dealer. When Martin followed, Matt had an instant ally.
Not long after he moved, Matt met Travis Tritt’s former manager Gary Falcon in a parking lot on Music Row. “I recognized him because all I ever watched was CMT,” Matt says. “I only had one CD and I gave to him.” Impressed, Falcon introduced him to producer Kyle Lehning, who agreed to produce Matt.
In addition to a shot, Falcon gave the fledgling country artist an important piece of advice. “He told me, ‘If you’re going to stay in town, you need to write songs’,” Matt remembers. He took the advice to heart and began working on his craft.
Recording sessions with Lehning led to one of his songs, “Turn It Around”, being recorded by superstar Randy Travis. “I’m grateful for that,” Matt says. “It got me a publishing deal.”
Matt eventually found a home with award-winning Nashville producer James Stroud, who signed him to BamaJam Records. “It couldn’t be a better fit,” says Matt. “James just let me be me.”
Matt’s album, which includes songs he wrote with master tunesmiths Rob Crosby, Noah Gordon and Brian White, among others, features his own unique blend of music.
“It’s country, but it’s got a hint of rock ‘n’ roll mixed in,” Matt says. Indeed, guests on the project include Mark Slaughter of Slaughter and Jimi Jamison of Survivor, the band that sparked Matt’s performing fire years earlier. “It’s just good American music,” Matt contends.
As a songwriter, his lyrics tell his story and the stories of countless others who have been challenged by life and have overcome the odds to achieve success. As a singer, the passion behind his life experience is in every note. “I don’t want to sing about anything that I haven’t been through,” he says. “It’s honest and it’s real.”
Matt’s breakthrough single, “The Call,” is a perfect example. Written with Noah Gordon and Jeremy Campbell, the song speaks to the saving power of a well-timed phone call. “I’ve known people who have committed suicide and I knew girls that had abortions,” Matt says. “We’re not going to bring anybody back with this song, but hopefully we can save lives.
“A lot of people are longing to talk and to be heard,” he adds.
The whiskey-voiced Georgian has a story to tell and songs to sing. “I put my life story all over my body,” the heavily tattooed Kennon says. “You can just look at me and know I’ve lived a pretty wild life. God’s going to use that as a testimony.”
Matt’s mother, a poor woman who could barely support one young son, made the painful decision to abort him. She arrived at her doctor's office two weeks too late to have the abortion performed, and was told she had no choice but to carry the baby full term.
The same doctor had another patient, a mother of four who had tragically lost three of her children in a house fire. Unable to have more children, the woman jumped at the chance to adopt Matt.
It was his adoptive parents that instilled in him a sense of right and wrong and fostered his musical leanings. Indeed, the fast-paced thumper “Mama Raised The Hell Outta Me” is a story of maternal influence that hits close to home.
While he went through a rebellious phase that saw him chasing wine, whiskey, women and worse, he came out the other side intact. “The good Lord’s been watching out for me,” Matt says. “I was raised in a Christian home; we went to church twice on Sunday and once on Wednesday. There was a rebellious side, but that upbringing stuck with me.
“I’m the prodigal son,” he adds. “I was living differently than the way I was raised. That’s why I put ‘mama tried’ right here,” he says, pointing to his right forearm. “It wasn’t her fault.”
“I’m a walking contradiction,” he adds with a smile. It’s that contradiction that makes his major label debut both satisfying and unique.
To wit, the rocking “Drive It Like You Stole It” speaks to living life to the fullest while
“That’s Love” is a touching tribute to the power of sacrifice.
I want to touch people with my music,” Matt says. “This is my calling. This is what God put me on this earth to do. Whether it’s a hundred people or a million, I want to have an impact.”
MUSIC THAT MATTERS VIDEO CAMPAIGN
Inspired by the troubles of a young boy he befriended at a school visit last year, Matt Kennon, known for his devotion to writing songs with a purpose, penned the song “You Had To Pick On Me” with fellow writers Jami Grooms and Garrett Parris, focusing on the rising issue of bullying. The song has now become an inspiration, giving a national voice to those who could not speak. One such youth who connected personally with the song, 12-year-old Harrison from Santa Barbara, created a video for “You Had To Pick On Me” with the help of his classmates, faculty and parents to bring awareness to the anti-bullying movement to his school, community, and beyond.
“The response and encouragement from my friends, family and the entire community for my song and its message has been so overwhelming. Harrison’s initiative to create the video has inspired us to develop the Music That Matters Video Campaign,” states Matt Kennon. “My last recording, ‘The Call,’ reached over 4 million people through YouTube, and I know that with the support of schools, parents and community members, ‘You Had To Pick On Me’ and its message could reach many more. We need to raise awareness and generate support against bullying, and hopefully this song will help produce a necessary call-to-action.”
From now until Sept 21st, schools in Tuscaloosa and Jefferson County are invited to join the Music That Matters Video Campaign by submitting student-made videos for the song “You Had To Pick On Me”. At the end of the campaign, the Top 4 videos (based on quality and content), where the (4) winning schools in both Jefferson Co and Tuscaloosa will then be recognized with an in school motivational speech, performance and meet-and-greet with Matt Kennon the 1st week of Oct.
Through these videos and growing community participation, Kennon hopes that the anti-bullying movement will become unstoppable. “We encourage all schools and kids to share their voice,” adds Kennon. “Let’s make a difference against bullying and protect our future of America, the kids!”
To hear the song or to learn more about submitting your own video, visit www.mattkennon.com.
VIDEO SUBMISSION DETAILS
Deadline: Oct 15, 2012
For Submissions: Visit www.MattKennon.com
Videos receiving the highest fan-votes will be considered for placement in the official “You Had To Pick On Me” Matt Kennon video
For Terms and Conditions: Visit www.MattKennon.com
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FOR IMMEDIATE RELEASE
MATT KENNON VOCALIZES SOCIAL ISSUE WITH NEW SINGLE
“You Had To Pick On Me” Tackles Sensitive, Timely Subject Of Bullying
NASHVILLE, Tenn. —Moved by a topic frequently making headline news, Matt Kennon (RoaDDawg Records) addresses the increasing presence of bullying through song. Sheer emotionalism compelled Kennon to write his latest single “You Had To Pick On Me.”*
Co-written with Jami Grooms and Garrett Parris, the track is a striking and honest reflection of victim sentiment; in combination with Kennon’s heartfelt vocals, it is a tune that hits the core. With the encouragement of early listeners and his friends in music, he unveiled the track.
Prompted to write the song after a candid conversation with a third-grade student, coupled with a Facebook message from a young fan who asked if Kennon had “ever been bullied,” Kennon realized the epidemic was becoming widespread and felt the call to bring the problem to the forefront utilizing the country music format as a medium.
“Country music addresses all kinds of life issues that matter; it can be the voice for love, love lost, political and social issues, and more. I wanted to address this major issue, not only among our youth, but within our entire society,” Kennon reveals.
The song features two perspectives, from both a boy and a girl, suffering from tragic and troublesome experiences and hushed heartaches as a result of harassment. The frank lyrics express the dark and silent pain of the victims. Kennon’s closing verse is the result and response; he appeals for a change and reminds listeners that some of those who are bullied feel no alternate escape from the turmoil but to take their own life.
“It’s an issue that has been a historic problem, yet very little has been done to address it. Almost daily, a news story about bullying makes national headlines,” Kennon adds. “There are so many kids, as well as grown-ups, who are targeted victims of this kind of cruelty. This song lays it out there—paints a picture—and it’s my way of drawing more attention to the problem. My message to all the victims is to say, ‘bullies don’t define you.’”
Next month, Matt Kennon takes the song to the Jefferson Co and Tuscaloosa, AL to share this song and his motivation to play it live in schools. In support of the song, Kennon also reiterates the importance of speaking out, taking a stand and spreading awareness surrounding supportive events, including National Bullying Awareness Month this October.
“You Had To Pick On Me” is not the first of Kennon’s songs to address an emotional topic. His debut single, “The Call,” broke into the Billboard “Heatseeker’s” chart (eventually reaching No. 1) and was a “Top 20” hit in 2010. Penned alongside friends Noah Gordon and Jeremy Campbell, the heavy song’s vignettes demand the listener’s attention and addresses tough subjects from suicide to abortion.
More information about Matt Kennon, including tour dates and appearances, is available at his website, mattkennon.com. The new release, “You Had To Pick On Me,” is available on Play MpE and all Internet outlets.
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